Partner & Brand Marketing Specialist

Tiber Creek Consulting, Inc.

Yesterday
Unspecified
Early Career (2+ yrs experience)
Unspecified
No Traveling
Business - Sales
Fairfax, VA (Off-Site/Hybrid)

Partner & Brand Marketing Specialist - Fairfax, VA / Hybrid
Tiber Creek Consulting, Inc. (dba IntelliGRC) is seeking a Partner & Brand Marketing Specialist to take action and accelerate our presence in the GRC (governance, risk, and compliance) space. Our goal? To ensure our groundbreaking compliance platform takes center stage—especially among our MSP (Managed Service Provider) partners. We need a marketing expert who can listen to internal team communications and development releases, craft compelling stories, coordinate with partners on co-marketing campaigns, and leverage AI-driven tools (and HubSpot mastery) to deliver messaging that consistently hits the mark.

Why IntelliGRC?
We’re on a mission to transform compliance into a straightforward, automated experience. Join us, and you’ll be part of a nimble team where your impact isn’t just seen—it’s celebrated. If you thrive on professional messaging, strategic storytelling, growing a brand, and harnessing AI for marketing, this is your next big move.

What You’ll Do
1. Brand Strategy & Consistency
◦ Act as a brand guardian, ensuring IntelliGRC’s voice and visuals remain consistent across partner co-branded assets, social channels, emails, and events.
◦ Work closely with cross-functional teams to align messaging with product updates and strategic objectives.
2. Content Creation & AI Integration
◦ Leverage AI tools (e.g., ChatGPT, Canva, Notion, Runway, OPUSClip, ElevenLabs, Jasper) to optimize marketing and content production—from quick-turn social posts to in-depth whitepapers.
◦ Develop sales enablement material and transform technical features into customer-centric stories that resonate across blogs, battle cards, email campaigns, and more.
3. HubSpot Management & Outbound Campaigns
◦ Design and manage outbound marketing strategies in HubSpot, from segmentation and focused messaging to drip campaigns and lead conversion.
◦ Continuously refine campaign performance by analyzing open rates, click-throughs, and conversions, then iterating with AI-based insights.
4. Social & Digital Marketing
◦ Run our social media channels with a data-driven, proactive approach—scheduling posts, testing new tactics, and staying current on trends.
◦ Maintain editorial calendars, including podcasts, webinars, and conference speaking engagements, ensuring IntelliGRC’s digital presence remains fresh, relevant, and engaging.
5. Partner Co-Marketing & Collaboration
◦ Develop and execute joint campaigns, co-branded materials, digital content, and event strategies with MSPs and other partners.
◦ Ensure seamless messaging by translating IntelliGRC’s capabilities into compelling partner narratives that generate leads and brand loyalty.
6. Event & Conference Activation
◦ Spearhead IntelliGRC’s presence at trade shows, partner events, and conferences.
◦ Create and deploy pre-and post-event marketing campaigns (email, social, remarketing) to maximize leads and brand awareness.
7. Analytics & Optimization
◦ Track Marketing KPIs (e.g., lead quality, website traffic, conversion rates) using HubSpot and tools like Google Analytics—and apply AI wherever possible to spot trends and optimize tactics.
◦ Report on successes and opportunities, making data-backed recommendations for continuous improvement.

Who You Are
• AI-First Mindset: You seek AI-driven solutions to streamline workflows and remove manual, repetitive processes.
• HubSpot Expert: You can build advanced campaigns, create automation workflows, segment lists, and analyze campaign data like a pro.
• Strategic Storyteller: You excel at turning dry, technical concepts into engaging, value-driven narratives that motivate prospects.
• Proactive & Results-Oriented: You identify opportunities, roll up your sleeves, and deliver. You’re comfortable juggling multiple projects and pivoting when needed.
• Data-Informed Creative: You love brainstorming new ideas, then using metrics to validate success—or to pivot fast if needed.
• Tech-Savvy: You either have experience in B2B technology, IT, Cybersecurity, or a similar realm, or you’re quick to learn and can speak confidently to technical stakeholders.

Preferred Background
• 3+ years in marketing (B2B, tech, or Cybersecurity is a plus).
• HubSpot proficiency is essential; familiarity with CRM-based campaign creation and analytics is highly valued.
• Experience in partner/channel marketing or MSP-focused initiatives is a big bonus.
• Comfort using Adobe Creative Suite, AI tools, and analytics dashboards (e.g., Google Analytics).
• Bachelor’s degree in marketing, communications, or related field (preferred, but not required).

Why Join Us?
• Impact & Visibility: You’ll be at the forefront of driving IntelliGRC’s market expansion, and your work will be seen and valued at every level.
• Innovation Focus: We embrace AI-first approaches and empower our team to explore new tools and strategies.
• Collaborative Environment: Work with a cross-functional group of innovators, product managers, and sales reps who believe in creative freedom and collective success.
• Growth Opportunities: As we expand, so does your potential for leadership, professional growth, and shaping the future of compliance tech marketing.

Ready to make a difference? Apply here: https://tibercreek.com/careers/apply
Be part of a team redefining how cybersecurity compliance is marketed—through strategic partnerships, AI-infused creativity, and a brand ready to break new ground. Let’s transform the industry together.
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